NPJ Complexity
Local or national politics can be a catalyst for potentially dangerous hate speech. But with a third of the world’s population eligible to vote in 2024 elections, we need an understanding of how individual-level hate multiplies up to the collective global scale. We show, based on the most recent U.S. presidential election, that offline events are associated with rapid adaptations of the global online hate universe that strengthens both its network-of-networks structure and the types of hate content that it collectively produces. Approximately 50 million accounts in hate communities are drawn closer to each other and to a broad mainstream of billions. The election triggered new hate content at scale around immigration, ethnicity, and antisemitism that aligns with conspiracy theories about Jewish-led replacement. Telegram acts as a key hardening agent; yet, it is overlooked by U.S. Congressional hearings and new E.U. legislation. Because the hate universe has remained robust since 2020, anti-hate messaging surrounding global events (e.g., upcoming elections or the war in Gaza) should pivot to blending multiple hate types while targeting previously untouched social media structures.